We are a family run business that lives and works out of the Oro-Medonte area on the shores of beautiful Lake Simcoe. We were inspired to create this brand out of necessity: we just wanted a sweatshirt that proudly displayed Lake Simcoe on it, but we couldn’t find one anywhere online or in any local shops.



We spent our lives near Lake Simcoe. My husband’s family came here when he was in high school and both sides of my family have been here for four generations. My husband and I also raised our kids here as well. We believe strongly in this brand because we spent most of our adult lives living and experiencing everything in and around Lake Simcoe and all the beauty it has to offer.

We want people to have the cottage vibe as part of their everyday lives.

Livin’ Lake Simcoe is more than a brand. It is a state of mind and a way of life.

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